• National focus on Black Economic Empowerment, Job Creation
• Ability to tap into existing networks
• Secured current sub contract with extensive growth opportunity
• High output business infrastructure already exists
• Keen focus on the development of strategic partnerships

These are coupled with an Action Plan focussing on the following issues:-

• Capacity development with strategic local organizations such as Cape Town Tourism, Trade world, City of Cape Town, Wesgro, Cape Chamber of Commerce and Industry
• The company is a member of Cape Town Tourism, Wesgro, the Cape Chamber of Commerce and Industry and the BVMW The German Association for Small and Medium Enterprises, and ASATA
• Develop clear management processes and sound management information systems  and order flow management
• Development of corporate identity and sectoral development according to market demands
• Identification of  suppliers committed to business development and job creation; recruitment and development of SME’s  according to company needs

Daily Car Hire provides services to the international and local hospitality and intern markets. A key focus of the company is on meeting customer needs.

The needs of the customers will be determined and provided for by a transparent, consultative, coordinated and accountable process, based on comprehensive information.

The company is responsive to inputs from customers, key customer groups will be identified, and assessments made of their individual needs and how these can best be met.

The business system aims to minimize the constraints experienced in a conventional business environment. The company operates a flexible system and planning process which can respond to customer requirements, while providing information to the user to allow choices to be made. It also has infrastructure tailored to the needs of the operators and end customers.

The company is committed to a concentrated and integrated effort to bring quality in line with best practice in order to improve the safety, security, reliability, quality, and speed of supplying services and goods. Particular attention is   paid to workplace safety.

Company Registration Number:
CK No 2002/05272/2

Owners of the Business
Name(s):  Janet Pillai 
Percentage holding:  100%

Key issues and challenges in the industry

• Competition with existing giants
• Historical economic isolation of previously disadvantaged communities

Outlook of the industry

For the next few years, economists and experts predict that the smes sector has the potential to contribute to economic growth. It can provide a large number of people, in many segments of society, with work. In order for this to be done effectively, strategic development is necessary. There is a need to mobilise small contractors into a cohesive unit. The company provides opportunity for entrepreneurial training ground through its links with the University of Cape Town’s Graduate School of Business.

Market Segments

Given that South Africa is the preferred trading area the following market segments were also identified as target markets:

• National - Western Cape (central and resort towns, developing municipalities, rural development and a surge in urban planning); Kwa Zulu Natal; Eastern Cape and other provinces
• Public service departments, parastatals  and private corporations
• Hospitality industry

Multilayer Trading as a Black Woman Owned enterprise seeks to maintain a competitive edge in the market, by offering good quality service at reasonable prices, excellent customer care and forging strong strategic alliances. In addition it will build on its core competencies of business knowledge and sector intelligence. To increase the probability of success, Multilayer Trading will also seek to acquire a stake in established mainstream companies seeking BEE partners.

To reduce the risk of failure, Multilayer Trading will have to:

• Compete with known competitors for tender based work and offer competitive pricing
• Leverage local, domestic and national contracts
• Secure service level agreements with suppliers and favourable credit lines

To ensure a safe working environment for staff, the Multilayer Trading Company:

1. Complies with the Occupational Health and Safety Act
2. Contracts Business Insurance  to provide standard business insurance
3. Maintains a security surveillance system with ADT
4. Is committed to the ISO accreditation in this financial year